Writing Technically: Lose that tag please

It all started last night when I tweeted some Hindi film dialogues (In India, we have two major religions - films and cricket).

(to zoom, click the image)

And then, we got around to discussing the bestest comedy film that's ever come out of Bombay. And, this was the tweet that got me to writing this blog post.

(to zoom, click the image)

How is this relevant to techwriting?

Well, if I were an indexer, I'd have probably tagged all my film content with some of these words: bombay, bollywood, hindifilm, <nameOFfilm>, <nameOFstar>, and so on? Very search friendly and all. But say, my reader was a sociologist researching corruption in India (ahem!). This dialogue ("Thoda khao, thoda phenko" #epic) would never even show up in the search results, yet it contains exactly what the sociologist is looking for - the entire social mileu from which the phenomenon has sprung (including the defence mechanisms people employ to forget the misery it produces).

So, how did I link this dialogue to scams (that are occupying the entire front page - and more - of newspapers these past weeks)? Because in my mind, my content database is neither indexed nor tagged. I can pull out random references and tag it to anything random and yet make it look relevant.

Me: To copy, perchance to paste; Aye, there's the rub for in that paste what copies might come when we have shuffled the platforms and the versions out of the filters.
Colleague: Coils. Not filters. Coils.
Me: Coils.
<silence for one minute>

Colleague: A coil is a wrapper, right?
Me: Right.
Colleague: So, if we put a wrapper to call the boolean....